About Beco

I’m Beco. I created The Gen X Reset for smart, thoughtful Gen Xers—people like me—who need to realign their work and life without blowing everything up.

After years helping leaders and organizations find clarity—across industries, teams, and big moments of change—I realized I needed it too.

The version of success I’d been chasing didn’t fit anymore… and maybe never did. 

So I pivoted—and built something I couldn’t find: A space for honest conversations about what comes next when the old path stops making sense.

I bring together everything I’ve learned—facilitation, consulting, creative reinvention—to help Gen Xers reflect, realign, and reconnect with what matters now.

Ready to get started? Explore the RESET offerings.